Volume : IV, Issue : X, October - 2015
A COMPARATATIVE STUDY ON THE USE OF ONLINE STORES AMONG URBAN AND RURAL YOUTH NETIZENS IN MADURAI DISTRICT
Nanthiga V. R
Abstract :
India is being one of the world’s fastest growing e-commerce markets with the youngest population as new online shoppers. Semi-urban and Rural India is considered to be the next greatest destinations for e-retailers to expand their business in future. . Increasing availability of wider range of products, changing lifestyle and fashion, easy access and risk taking ability drive India’s young population to show more attitude towards online shopping. The study was conducted on the youngsters in Madurai district having the age group of 18-29 years of age. A sample size of 150 respondents was taken for the study. The questions were asked on the basis of rating the importance of the factors
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DOI : https://www.doi.org/10.36106/gjra
Cite This Article:
Nanthiga V.R A Comparatative Study on the Use of Online Stores Among
Urban and Rural Youth Netizens in Madurai District Global Journal For Research Analysis, Vol: 4, Issue: 10 October 2015
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Nanthiga V.R A Comparatative Study on the Use of Online Stores Among Urban and Rural Youth Netizens in Madurai District Global Journal For Research Analysis, Vol: 4, Issue: 10 October 2015