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MENUVolume : IV, Issue : IV, April - 2015
A STUDY OF CELEBRITY ENDORSEMENT WITH SPECIAL REFERENCE TO BUYING BEHAVIOR AT JAIPUR CITY
Dr. Sudhinder Singh Chowhan
Abstract :
Celeity endorsement advertising aims to achieve a favorable impact on and image. Advertisement is a
communication whose purpose is to inform potential customers about products and services and how to use and
obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines,
newspapers, and internet. This paper aims at studying the factors of celeity endorsements which governs the buying behavior with respect to
Jaipur region. Celeity endorsement seems to be the latest and majorly used technique by marketers these days. The paper has thrown light on
such factors and has detailed the same
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DOI : https://www.doi.org/10.36106/gjra
Cite This Article:
Dr. Sudhinder Singh Chowhan A STUDY OF CELEBRITY ENDORSEMENT WITH SPECIAL REFERENCE TO BUYING BEHAVIOR AT JAIPUR CITY Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015
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References :
Dr. Sudhinder Singh Chowhan A STUDY OF CELEBRITY ENDORSEMENT WITH SPECIAL REFERENCE TO BUYING BEHAVIOR AT JAIPUR CITY Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015
