Volume : IV, Issue : IV, April - 2015

A Study Of Indian Online Consumers & Their Buying Behaviour

Mrs. Chitra Sharma

Abstract :

 This study attempts to analyze the features related to the buying behaviour of online shoppers. Consumer buying 

behaviour in respect of online shopping was studied using different socio–economic variables. It also provides a support 
that helps researchers understand the drivers of consumers’ attitude and goal to shop on the Internet, and consumers’ 
perceptions regarding ease of use and usefulness. Conclusions derived from the analysis can be used as useful guide for market orientation. The 
outcomes of the study suggest that assessment of consumer buying behaviour can contribute to a better understanding of consumer buying 
behaviour in respect of online shopping

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Mrs. Chitra Sharma A Study Of Indian Online Consumers & Their Buying Behaviour Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015


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