Volume : V, Issue : VIII, August - 2016

A STUDY ON CONSUMER AWARENESS AND PERCEPTION OF ONLINE BANKING

Dr . R. Kavitha

Abstract :

 On-line banking is a recent phenomenon in the field of E-Banking and is definitely improve the development of all types of business and service activities in the world. Most of the banking corporations are running their on-line portals to transact their services on-line. Due to time constraint and the advent of better communication technologies; online banking has gradually taken shape. Customers are ready to carry out the bank activities through internet, that will help them to save their time and effort. In such a situation, it is of real importance to look into the matter of online consumerism and how it is taking shape in different industries. Due to rapid globalization, all types of transaction are available on the internet. The paper aims to study about the consumer awareness and perception on online banking. The present research study has used Qualitative and Quantitative research methods to study the impact of Demographic factors of consumers on on-line banking, respondents behavior, awareness about the terms and conditions of online banking and benefits and services of online banking. The data were collected through Questionnaires. Simple percentage analyses and chi-square test have been used in the analysis. Results of the study reveal that on-line banking in India is significantly affected by various Demographic factors like age, gender, marital status, family size and income.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr .R.Kavitha A STUDY ON CONSUMER AWARENESS AND PERCEPTION OF ONLINE BANKING Global Journal For Research Analysis,Volume-5, Issue-8, August‾2016

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