A STUDY ON CONSUMER PREFERENCES, PERCEPTION AND SATISFACTION TOWARDS HONDA BIKE IN CHENNAI CITY

S.JAYANTHY; Dr.K.ILANGOVAN

Volume : VIII, Issue : VIII, August - 2019

A STUDY ON CONSUMER PREFERENCES, PERCEPTION AND SATISFACTION TOWARDS HONDA BIKE IN CHENNAI CITY

S. Jayanthy, Dr. K. Ilangovan

Abstract :

The main aim of the study is to know the consumer preference, perception and satisfaction towards Honda Bikes in Chennai city. The researcher has used the Convenience sampling method and selected 102 customers for the survey. Consumer behaviour deals about consumers exhibit for purchase, use, evaluate, disposing of products and services and facts that they anticipate to please their needs. The marketing policy of business now is based on two strategic aims. To satisfy the existing needs and to create the need for new goods and services, which deeply necessitated the study of buyer behaviour. It is ascertained that age factor had influenced the level of satisfaction score of customers towards Honda Bike. It is analyzed that marital status factor had not influenced the level of satisfaction score of customers towards Honda Bike.