A study on Effectiveness of Promotion Techniques adopted by Travel Agencies

J. Asir Abraham; Dr. S. Dhinesh Babu

Volume : V, Issue : IX, September - 2016

A study on Effectiveness of Promotion Techniques adopted by Travel Agencies

J. Asir Abraham, Dr. S. Dhinesh Babu

Abstract :

Market promotion plays major role for the growth travel agencies. A travel agency can achieve the tremendous market growth by the effective and efficient mix of the promotional elements. It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as "promotion". A study on effectiveness of promotion techniques adopted by travel agencies will be detailed in this study. The primary data were collected from the respondents by using a well-structured questionnaire through the survey method. The secondary data were collected from the magazines, journals, publications and web sites. The sampling technique adopted for the study was simple random sampling. Samples of 150 respondents were selected from Madurai, Tamil Nadu. 150 respondents were using the services of travel agencies very frequently. The data collected was classified for the purpose of analysis by using tools like simple percentage analysis and chi-square test, and this research provides a reasonable suggestions & recommendation to the travel agencies to improve their services