A study on Impact of Mobile Payments Adoption on users: With Reference To Kumta City, Uttar Kannada

Dr.Prasanna Kumar; Dr.Ramyashree

Volume : VIII, Issue : VII, July - 2019

A study on Impact of Mobile Payments Adoption on users: With Reference To Kumta City, Uttar Kannada

Dr. Prasanna Kumar, Dr. Ramyashree

Abstract :

Mobile payments have failed to become ubiquitous for a number of reasons, including consumer security and privacy concerns, as well as a lack of the necessary digital infrastructure to execute the payment. Ultimately, mobile payments must be as cheap, safe and easy to use as traditional payment methods to even be considered a viable payment option. This paper will help companies better understand how loyalty could help mobile payments become a mainstream payment method, and consequently, turn mobile devices into the de facto channel for loyalty initiatives. In addition, this paper will discuss how rewarding consumers through loyalty can actually encourage them to use mobile payments for the first time and ultimately drive mobile payments usage moving forward. Already we are witnessing how the integration of such value-added services has almost become a condition for the success of any mobile payment app, especially in the world�s most developed markets. Lastly, this paper will discuss the elements of the biggest and most effective mobile payment and loyalty programme tie-ups and the reasons for their success in this nascent mobile payments ecosystem