A Study on Investment Pattern and Awareness of Salaried  Class Investors in Coimbatore District

S.Umamaheswari; Dr.M.Ashok Kumar

Volume : II, Issue : X, October - 2013

A Study on Investment Pattern and Awareness of Salaried Class Investors in Coimbatore District

S. Umamaheswari, Dr. M. Ashok Kumar

Abstract :

Saving is a desire to reserve certain portion of income for future needs. In the recent findings it has been found that saving rate for household is affected not only by their ability to save but also their willingness to save. In the last few years it is evident that middle class Indians have paid attention only to their work for the entire duration. But it is tragical that only at the time of retirement they consult friends and relatives for investment for their future. Few years before there were only limited a number of options for investments like bank deposits and post office schemes. Only few percentages of rich and adventurous Indians have knowledge about Stock market and Securities. Now, the modern investment trend has a different scenario, various options of investment and best return for the investors. This would ing into light the awareness of investment patterns of salaried class investors in Coimbatore district