A STUDY ON MARKETING RISK OF STREET VENDORS IN TIRUCHIRAPPALLI DISTRICT (URBAN INFORMAL SECTOR)

Dr. V. JAISHANKAR; Miss. SUJATHA

Volume : V, Issue : IX, September - 2016

A STUDY ON MARKETING RISK OF STREET VENDORS IN TIRUCHIRAPPALLI DISTRICT (URBAN INFORMAL SECTOR)

Dr. V. Jaishankar, Miss. Sujatha

Abstract :

Shopping and marketing in the traditional Indian sense have always been informal. Display of wares and social interaction are the hallmark of Indian markets as compared to the mechanized and sterilized concept of shopping in the modern market centers and super market structures. From ancient times, hawking and vending have been an integral part of Indian trade and commerce. In this study we try to study the lives of these street venders who are regularly offering their service from dawn to dusk in the Kashmir valley. Convenience sampling has been used to collect the data from 100 respondents. Our study revealed that most of the respondents enter into street vending from poor illiterate families and were working Eight to Ten hours daily. However it is interesting to note that we do not find any significant difference between the earnings of male and women and majority of them were satisfied with their occupation.