A study on promotional strategies of Reliance Securities products among youth with reference to Karur district

Dr.S.Umamaheswari; Ms.V.Nivetha

Volume : V, Issue : I, January - 2016

A study on promotional strategies of Reliance Securities products among youth with reference to Karur district

Dr. S. Umamaheswari, Ms. V. Nivetha

Abstract :

Promotional strategy objectives vary among the organizations. Some use promotion to expand their markets, others to hold their current positions, still others to present a corporate viewpoint on a public issue. Promotional strategies can also be used to reach selected markets. Most sources identify the specific promotional objectives or goals of providing information, differentiating the product, increasing sales, stabilizing sales, and accentuating the product‘s value. This study is to know at what extent Reliance Securities Products reach among Youth�s and to study the existing promotional strategies followed by Reliance. This research focuses on the impact of the promotional strategies offered by Reliance Securities to evaluate the existing and to recommend the effective promotional strategies.