A Study on the Influence of Demographic and Work Related Aspects on the Work Life Balance of Marketing Professionals

R.Anitha; Dr.K.Muralidharan

Volume : III, Issue : XI, November - 2014

A Study on the Influence of Demographic and Work Related Aspects on the Work Life Balance of Marketing Professionals

R. Anitha, Dr. K. Muralidharan

Abstract :

Today the deadlines are getting tighter and an individual�s job is not only to match that deadline but also to give quality output. Due to this work pressure it becomes exceedingly difficult to maintain a family life. It becomes very difficult to have the engagement of mind with the engagement of body. In every individual�s life as there are four stake holders, own personality, job, family and society. Marketing Professionals are the personnel who find out the needs or wants of a specific requirement of someone and to satisfy the mutual and continuous transaction involved with regard to economy. This study is focussed on the influence of demographic and work related variables on the work life balance of the marketing professionals. Thus the present study concludes that a low level of work life balance was found among the marketing professionals.