Volume : IX, Issue : VIII, August - 2020

A STUDY ON THE ROLE OF INSTAGRAM IN BUSINESS DEVELOPMENT CYCLE OF NETPRENEURS

Ebrahim M K, Mohammed Midlaj Kozhukkal

Abstract :

Instagram is setting of as a legitimate social media platform for endorsing the products and services online. Nowadays, both large and small business organizations make use of Instagram account to attract new customers as well as to interact with existing customers. Looking at the opportunities gained by business through social media, Instagram: one of the fastest growing social media platform is a crucial part for those people who operate business on the internet. This research paper explores how Netpreneurs utilize Instagram to access and analyse the target audience, deliver information and awareness and maintain customer relationship.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra/6907950  

Cite This Article:

A STUDY ON THE ROLE OF INSTAGRAM IN BUSINESS DEVELOPMENT CYCLE OF NETPRENEURS, Ebrahim M K, Mohammed Midlaj Kozhukkal GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-9 | Issue-8 | August-2020


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