Volume : V, Issue : VII, July - 2016
A STUDY ON THE STRATEGIES ADOPTED BY LG ELECTRONICS OF SOUTH KOREA THAT LED TO ITS SUCCESS AS A MARKET LEADER IN CONSUMER ELECTRONICS SECTOR.
G. V. Narayan
Abstract :
This article gives insight on the growth of LG group of South Korea as the Market leader in the Consumer Electronics Sector in India within in a short span of a decade. An effort is made to reveal the strengths and strategies of the group that has plummeted it into the position of market leader.
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DOI : https://www.doi.org/10.36106/gjra
Cite This Article:
G.V.NARAYAN A STUDY ON THE STRATEGIES ADOPTED BY LG ELECTRONICS OF SOUTH KOREA THAT LED TO ITS SUCCESS AS A MARKET LEADER IN CONSUMER ELECTRONICS SECTOR. Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016
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G.V.NARAYAN A STUDY ON THE STRATEGIES ADOPTED BY LG ELECTRONICS OF SOUTH KOREA THAT LED TO ITS SUCCESS AS A MARKET LEADER IN CONSUMER ELECTRONICS SECTOR. Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016