A STUDY ON THE STRATEGIES ADOPTED BY  LG ELECTRONICS  OF SOUTH KOREA THAT LED TO ITS SUCCESS AS A MARKET LEADER IN CONSUMER ELECTRONICS SECTOR.

G.V.NARAYAN

A Study On The Strategies Adopted By Lg Electronics Of South Korea That Led To Its Success As A Market Leader In Consumer Electronics Sector. , GJRA - Global Journal For Research Analysis(GJRA), GJRA | World Wide Journals

Volume : V, Issue : VII, July - 2016

A STUDY ON THE STRATEGIES ADOPTED BY LG ELECTRONICS OF SOUTH KOREA THAT LED TO ITS SUCCESS AS A MARKET LEADER IN CONSUMER ELECTRONICS SECTOR.

G. V. Narayan

Abstract :

This article gives insight on the growth of LG group of South Korea as the Market leader in the Consumer Electronics Sector in India within in a short span of a decade. An effort is made to reveal the strengths and strategies of the group that has plummeted it into the position of market leader.