Volume : VIII, Issue : II, February - 2019

ADVENTURE AS PHENOMENON IN MARKETING TOURISM

Anna Antonyova

Abstract :

Adventure tourism itself might play an important role in the economy of any area, but it has some specifics. The necessity of realizing adventure tourism can often be a short answer to the question of lack the interest of potential tourists about the natural beauty or historical sights of the area. However, its overall involvement means many times more investment than a profitable effect. Analysis the conditions of optimal realization and the role of adventure tourism can lead to its effective application as well as to the proper marketing activities. The paper uses modelling to analyse impact of adventure on tourism as well as prediction regarding the visitors’ attendance using the statistical least square method.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

ADVENTURE AS PHENOMENON IN MARKETING TOURISM, Anna Antonyova GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-2 | February-2019

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