Volume : V, Issue : XII, December - 2016

An Analytical Study on Rural Market for Consumer Non-Durables in Haryana

Jitender Kumar

Abstract :

 About three fourth of the Indian population is in the rural areas. In spite of its large size and high market potential it remains

relatively a neglected and unexplored area when compared with urban sector. But, now the rural scene is undergoing a
transformation and is luring multinational Companies to market their products in this segment. Despite rapid strides of development of rural
sector, there are many problems to be tackled in rural marketing. The concept of rural market in India is still in evolving shape and the sector poses
variety of challenges. The present paper will present an analysis of rural market with regard to selected consumer non-durables. The market is also
examined income wise, and wise, education wise and region wise.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Jitender Kumar, An Analytical Study on Rural Market for Consumer Non-Durables in Haryana, Global Journal For Research Analysis,Volume : 5 | Issue : 12 | December 2016


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