AN INVESTIGATION OF ANTECEDENTS TO THE BUYING BEHAVIOR OUTCOMES AT ORGANISED RETAIL SHOPS IN SOLAPUR CITY

Ms. Rajni Yashwantrao Kshirsagar; Dr. V.S. Mangnale

Volume : V, Issue : XII, December - 2016

AN INVESTIGATION OF ANTECEDENTS TO THE BUYING BEHAVIOR OUTCOMES AT ORGANISED RETAIL SHOPS IN SOLAPUR CITY

Ms. Rajni Yashwantrao Kshirsagar, Dr. V. S. Mangnale

Abstract :

India‘s retail sector is on its way of modernisation. Increasing young working population, hefty pay packets, nuclear families in urban areas, along with increasing working-women population & emerging opportunities in the services sector factor are in the prospects of the retail sector in India is. The retail sector has witnessed a paradigm shift in Solapur with the presence of retail stores like D-mart, Big Bazaar, McD, and Oasis Mall etc. Organized retailing is changing the entire perception of shopping in terms of buying behavior. Increased household incomes, education, convenience of getting all useful items under one roof and payment through card are some of the factors responsible for inclination of consumer�s towards organized retail. The objective of this study is to identify attributes of an organized retail shop which influence buying behavior outcomes.