Volume : V, Issue : IV, April - 2016

AN OVERVIEW OF THE LIFESTYLE OF THE MODERN INDIAN WOMEN CONSUMERS

Dr. Adeel Maqbool, Dr. Rizwana Atiq

Abstract :

<p> This paper has made an attempt to see lifestyle aspects among women in various age groups with varying annual personal income. There is a necessity for the marketers to be aware of the lifestyle of the consumers because individuals consume goods which are consistent with their lifestyle. One of the prime jobs of the marketers is to segment the market because it would not be effective if companies try to reach to an entire mass market. It is, therefore, necessary to precisely reach to a group of consumers with specific needs and wants because this will help the company in the long run.</p>

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr. Adeel Maqbool, Dr. Rizwana Atiq AN OVERVIEW OF THE LIFESTYLE OF THE MODERN INDIAN WOMEN CONSUMERS Global Journal For Research Analysis, Vol.5, Issue : 4 APRIL 2016

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