APPLICATION OF BALANCE SCORECARD METHOD IN EVENT ORGANIZER AS FOLLOW MEASURING PERFORMANCE MEASUREMENT OF THE COMPANY

Ahmad Hidayat Sutawidjaya; Lenny Ch Nawangsari

Volume : VII, Issue : VII, July - 2018

APPLICATION OF BALANCE SCORECARD METHOD IN EVENT ORGANIZER AS FOLLOW MEASURING PERFORMANCE MEASUREMENT OF THE COMPANY

Ahmad Hidayat Sutawidjaya, Lenny Ch Nawangsari

Abstract :

This study aims to measure the achievement of Corporate Event Organizer‘s performance with Balance Scorecard Approach which consists of 4 perspectives namely financial, business process, customer and learning and growth. The results of this study are the most dominant financial perspective and Learning and growth perspective that needs to be improved. By performing performance improvements on those perspectives is expected to affect the improvement of performance in a comprehensive manner which will improve the Company‘s competitiveness.