ATTITUDE AND BEHAVIOURAL INTENTIONS OF CONSUMERS TO USE SUN DIRECT DTH IN COIMBATORE DISTRICT

SUSELAN S; Dr.J.ASHOK

Volume : VI, Issue : XI, November - 2017

ATTITUDE AND BEHAVIOURAL INTENTIONS OF CONSUMERS TO USE SUN DIRECT DTH IN COIMBATORE DISTRICT

Suselan S, Dr. J. Ashok

Abstract :

Sun Direct DTH is the best TV viewing experience with up to 5 times more detail, incredibly viant colors, and Dolby Digital 5.1 surround sound. Though, it is an entertainment system there is a need to understand that the users acceptance of the serviced and the factors affecting the respondents behavioral intentions to use Sun Direct DTH services. The results of the study will help the service provider to redesign the existing differences and create user friendly gadget as per the usage of customers. There is more advantage in the service of Sun Direct DTH HD pack which gives a cutting edge hi-definition entertainment currently available with more intense viewing experience in the offering. he Sun Direct DTH HD SET TOP BOX ensures the viewers HDTV system which is receiving over the air HD signals properly and the same is displayed in the HDTV without any loss of signals, accompanied by crystal clear images and DVD quality sound. High-definition (HD) is the top of the line that delivers programs in a crystal clear, wide screen format with CD quality sound which ensures the television viewing experience of the customers to achieve the perceived enjoyment.