Volume : VI, Issue : I, January - 2017

Attrition and Retention at BPO Companies in Coimbatore: An Analytical Study

M. Annapoorani, Dr. S. Sandhya Menon

Abstract :

 The  escalating  rate of  Attrition  in  BPOs  has  dreadful  effects  on  the organizational  performance.  The elevated  attrition  rate  raises  the  costs  to  the organization  noticeably, in  spite  of  its  incessant  development,  the  industry  faces  some inconvenience  or  issues  which  are  peculiar  to  this  industry.  The  most  significant problems  are  the  cultural  and  human  issues  which  make  the  human  resources managers  difficult  in  solving  the  issues  related  to  the  same.  If  the  situation  continues,  then  it  may  lead  to  huge  attrition  in  this  sector.  According  to  an  industry  specific analysis  of  the  Associated  Chamber  of  Commerce  and  Industry  of  India  (ASSOCHAM), the  BPO  industry  is  facing  serious  challenge as the attrition rate in India‘s BPO sector has raised phenomenally at the rate of 55 percent with a significant visible movement in mid and senior management levels. The  reasons  for  huge  attrition  are  many  like  people  related  problems  include  stress, shortage  of  required  skills,  hike  in  salary,  Lack  of  career  growth  opportunities  in  the company, Irregular working hours, Health problems due to imbalance in work timings, Pressure from peers & family, To pursue higher education, Monotony of the job etc. The BPO  industries  need to develop a suitable  strategy  to  solve  these  problems  and  retain  the  talents. The foremost objective of this research is to identify the root causes of attrition in BPOs, analyzing the level of employee satisfaction, motivation, involvement  and  commitment,  also  find  out  the  ways  to  manage  attrition  in  the companies. In this study, the view of 60 employees of 4 BPO Companies in Coimbatore was taken  for  the  analysis.  The  tool  used  for  collecting  the  data  was  a  structured questionnaire. For the analysis, Rank correlation and percentage method were used.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

M. Annapoorani, Dr. S. Sandhya Menon, Attrition and Retention at BPO Companies in Coimbatore: An Analytical Study, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-6, Issue-1, January‾2017


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