Volume : V, Issue : VII, July - 2016

Behaviour of buyers in FMCG Market

Sudha. R, Dr. S. Dhineshbabu

Abstract :

 Marketing plays a dominant role in passage of goods from the producer to ultimate consumers. It’s only the concept of marketing which helps the consumers to make their and choice. The expansion of market to vast area necessitated collection of information about competition, consumer and preference and their behavior. Every marketer must know the consumer attitude towards a particular and for his survival. Consumer makes their choice according to their educational income and occupational status and therefore, it becomes imperative to conduct this study to understand how the consumer makes a choice from amongst a vast ocean of products in FMCG market.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Sudha. R, Dr. S. DhineshBabu Behaviour of buyers in FMCG Market Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016

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