Volume : V, Issue : I, January - 2016

BRAND EXTENSION AND CUSTOMER ASSESSMENT- A STUDY ON TWO WHEEL MARKET IN INDIA

Dr. P Rajavardhan Reddy

Abstract :

The easiest and most fruitful way to think of a and is as an image that the audience remembers. This means that successful anding of a service or product is a matter of creating an image that is Positive, Relevant, and Memorable. In today‘s two wheeler market, consumers tend to view a and‘s image as an integral part of the product or service they are purchasing. They are not only buying the actual product or service, but the status, prestige and perceived benefits associated with the organization that is doing selling - intangible qualities that differentiate the item of choice from all other similar offerings in the marketplace. So, creating a and image that sets an association apart from others offering similar services is a key factor in retaining and expanding one‘s share of the market. In order to create such associations’ organizations go for and extensions. This paper is an effort to find out factors which effect and extensions in two wheeler markets.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr. P Rajavardhan Reddy Brand Extension and Customer Assessment- A Study on two Wheel Market In India Global Journal For Research Analysis, Vol: 5, Issue: 1 January 2016

Number of Downloads : 569

References :