Volume : V, Issue : VII, July - 2016

Celebrity Politics: A Study of the Performance

N. Shama Rao, Rajender Pondra, Gajula Kumar

Abstract :

 This paper looks at the ways in which the celeity politics has changed the nature of perception of politics in modern democracy, where initially a leader or party is judged on the basis of their policies; now it is based on their performances on the political platform. We would like to argue that this transformation has been ought about by ingression of elements of popular culture (like theatre, fans etc.) into the political realm. This essay is situated in the Indian context focusing on the election campaign from 1st March 2009 to 31st March 2009. We will illustrate our argument by choosing examples (mostly articles and images) from the Hindu Newspaper within this time frame. “The eakdown of traditional social structures under the strain of modernization has created the need for a form of political communication in which new symbolic realities have to be created containing symbolic templates of heroes and villains, honoured values and aspirations, histories and mythologies and self definition.” (Paolo Mancini and David Swanson, 1996,9)

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

N. Shama Rao, Rajender Pondra, Gajula Kumar Celebrity Politics: A Study of the Performance Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016

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