Volume : V, Issue : IV, April - 2016

CONSUMEER BUYING BEHAVIOR WITH RESPECT TO FOUR WHEELERS IN HYDERABAD CITY

Dr A S Prasad

Abstract :

 The concept of “buying behavior” is of prime importance in marketing and has evolved over the years. It is important to understand consumer buying behavior as it plays a vital role in creating an impact on purchase of products. The human wants are unlimited and always expect more and more. Car Models are no exception to this behavior. This lead to constant modifications of Car Models & its features and today the market observe new model coming into the market practically every quarter. The market is a very important place to study the behavior of consumers and also provide useful insights what a consumer requires in a product. It is only through research that a company will be able to study the buying behavior of consumers.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr A S Prasad CONSUMEER BUYING BEHAVIOR WITH RESPECT TO FOUR WHEELERS IN HYDERABAD CITY Global Journal For Research Analysis, Vol.5, Issue : 4 APRIL 2016

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