Contribution of Agile Methodology for Software Process  Improvement

Dr. Kirti Mathur

Volume : II, Issue : X, October - 2013

Contribution of Agile Methodology for Software Process Improvement

Dr. Kirti Mathur

Abstract :

The study presents the findings of a primary study conducted to investigate the customer satisfaction towards cellular operators of the Punjab Telecom Circle. The Indian cellular industry has grown at an alarming rate due to low prices and entry of new operators. The Indian telecom industry is now focusing away from attracting new customers, towards retaining the existing profitable customers. A total of 150 respondents using the mobile phone services have been selected on the basis of convenience sampling. The study has been conducted to find the factors influencing customer satisfaction. Statistical analysis has been conducted through SPSS version 20. The findings of the study suggests that there is a significant relationship between customer satisfaction with different variables like network quality, price fairness, variety of value added services, customer care etc. The paper also presents the implications for cellular operators and other stakeholders.