CORPORATE COMMUNICATION ITS IMPORTANCE AND ITS NEW ROLE AS A COMPETITIVE DIFFERENTIAL

Adrienne Marques Ferreira; Cinthia Pellegrini

Volume : VIII, Issue : I, January - 2019

CORPORATE COMMUNICATION ITS IMPORTANCE AND ITS NEW ROLE AS A COMPETITIVE DIFFERENTIAL

Adrienne Marques Ferreira, Cinthia Pellegrini

Abstract :

This article aims to show the importance of good communication and its impact throughout the production chain, including clients, therefore, we want to help readers to understand the importance of communication in organizations facing the new global scenario, its basis through processes and well-structured policies, as well as the use of technological resources as a differential to gain time and increase trust between the stakeholders and the client. In a simple way, to highlight the importance of adopting rules for internal and external communication, with follow-up of the managers and alignments of the stakeholders involved, especially in this scenario that technology is present in all areas. The study also addresses how the client influences this process and the barriers that may affect the effectiveness of communication