Volume : IV, Issue : I, January - 2015

Corporate Social Responsibility-A case study on the initiatives of ITC in Karnataka

S. Ranganadhan

Abstract :

CSR is a sustainable process which helps balance the three pillars, called as Triple bottom line (TBL) of sustainable development– Economic growth, Social development and Environmental protection. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. Formal framework for social spending by corporate comes in force from 1st April 2014 by Companies with net worth over 500 crores or turnover of over 1000 crores or net profit of 5 crores. Two per cent of average profit of previous three years needs to be spent for social cause. The present communication details the various initiatives by ITC as a part of its social responsibility in rural India and Karnataka in particular. The investments seen from the study are in natural resource management, improving the economic conditions, addressing gender issues and generating rural employment on sustained basis.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

S. Ranganadhan Corporate Social Responsibility -A case study on the initiatives of ITC in Karnataka Global Journal For Research Analysis, Vol: 4, Issue: 1 January 2015

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