Volume : I, Issue : VII, December - 2012

Customer Experience on Digital Photocopier with the Xerox Shop Owners in Chennai City: an Empirical Study

Vijayalakshmi M, Catherine S, Chikati Satish

Abstract :

Customer experience is the internal and subjective response customers have to any direct or indirect contact with a company. The main aim of the study is to understand the “customer experience” in using and maintaining the digital photocopier. The study focused on various factors like (1) factors enable to be a customer of particular and (2) promotional activities (3) after sales service (4) satisfaction level. The number of samples collected by the researcher is 97 customers, who were using for commercial purpose. The study was conducted in Chennai city. A structured questionnaire was used to collect data from Xerox shops, Telecom shops, and Stationery stores in Chennai. The study concluded that Most of the shop owners feel that their expectations related promotional activities are not matching with the company offers. The owner’s who use the product for long years can able to explain about the product clearly and also it relates with their satisfaction level.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

PROSPECTIVE ANALYSIS OF OUTCOMES OF OPERATED SUBAXIAL CERVICAL SPINE INJURIES, Rahul Kumar Singh, Chhewang Topgia, Abhishek Pandey GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-9 | Issue-7 | July-2020


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