Volume : VII, Issue : IV, April - 2018
CUSTOMERS BELIEF ABOUT GREEN PRODUCTS PURCHASE IN CUDDALORE DISTRICT TAMIL NADU
M. Balamurugan, Dr. K. Sethuraman
Abstract :
The purpose of this study is to find out the behaviour of consumer toward green product and collect information on the same. Here, customers beliefs about green products is analysed. Customers beliefs about environmental is found to be high green products. Save the environment. Customers are ready to use biodegrade products. Furthermore the importance of WOM and Advertisement about green products the fact that consumers believe in green claim explain the variance of the purchase intension. Customers are having positive attitudes concerning willingness to pay an extra price for green products.
Keywords :
Green marketing Marketing-mix Word of mouth Consumer satisfaction Consumer attitude Purchase intention.
Article:
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DOI : https://www.doi.org/10.36106/gjra
Cite This Article:
M. Balamurugan, Dr.K.Sethuraman, CUSTOMERS BELIEF ABOUT GREEN PRODUCTS PURCHASE IN CUDDALORE DISTRICT TAMIL NADU, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-7 | Issue-4 | April-2018
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References :
M. Balamurugan, Dr.K.Sethuraman, CUSTOMERS BELIEF ABOUT GREEN PRODUCTS PURCHASE IN CUDDALORE DISTRICT TAMIL NADU, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-7 | Issue-4 | April-2018