Demographic Charecteristics of Customer’s Effect Services  of Internet Banking With Reference To Selected Banks at  Ankleshwar

Mehul D. Mehta; Nazneen Shaikh

Volume : I, Issue : VII, December - 2012

Demographic Charecteristics of Customer’s Effect Services of Internet Banking With Reference To Selected Banks at Ankleshwar

Mehul D. Mehta, Nazneen Shaikh

Abstract :

India�s banking sector is growing at a fast pace. It has become one of the most preferred banking destinations in the world. Indian markets provide growth opportunities, which are unlikely to be matched by the mature banking markets around the world. India due to the availability of cheaper technology and falling communication costs. De–regulation, competition from non–financial players, new compliance requirements, and changing customer expectations has added complexity and challenges to banking systems and processes. Internet–banking can provide speedier, faster and reliable services to the customers for which they are relatively happy. Internet–banking services not only can create new competitive advantages, it can improve its relationships with customers. As it gives ONE STOP SHOP facility to the customers. The purpose of this research is to understand the impact and perception of variables towards internet–banking on customer satisfaction at Ankleshwar. The research deals in all the services provided by banks through technology known as internet banking. Customer insight towards internet banking and satisfaction towards it.