EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY INITIATIVES AND SUSTAINABLE DEVELOPMENT- A STUDY WITH REFERENCE TO MRPL, KARNATAKA STATE

Ms. Ramyashree.M.G.; Dr. Ishwara .P.

Volume : V, Issue : VII, July - 2016

EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY INITIATIVES AND SUSTAINABLE DEVELOPMENT- A STUDY WITH REFERENCE TO MRPL, KARNATAKA STATE

Ms. Ramyashree. M. G. , Dr. Ishwara . P.

Abstract :

Corporate social responsibility (CSR) is not a new idea, but it has never been more prominent on the corporate agenda than it is today, for the uncertainty about the societal obligations of business notwithstanding. They are gradually heeding the concepts like �inclusive growth�, �responsible business enterprise�, and to cap it all – good corporate governance and Corporate Social Responsibility practices. This article analyses the statement, �the idea that the company�s resources should be devoted to some cause other than making a profit is outrageous�. The issue has oadened the governance thinking from single bottom line financial performance to triple bottom line or the concept called sustainability. The findings on the basis of the research study reveal the status and initiatives of CSR in MRPL, Dakshina Kannada.