EFFECTIVENESS OF SUPPLY CHAIN MANAGEMENT WITH REFERENCE TO DAIRY PRODUCTS IN   SHIVAMOGGA DISTRICT - A CASE STUDY OF SHIMUL

Ramapriya H.D.; Dr. Shobarani.H

Volume : V, Issue : VIII, August - 2016

EFFECTIVENESS OF SUPPLY CHAIN MANAGEMENT WITH REFERENCE TO DAIRY PRODUCTS IN SHIVAMOGGA DISTRICT - A CASE STUDY OF SHIMUL

Ramapriya H. D. , Dr. Shobarani. H

Abstract :

Our country has a rich tradition in dairying since the time of Lord Krishna. Dairying has been inherent and non separable in Indian culture, for centuries. Milk and milk products have always been an integral part of our consumption habits. India continued to be the largest milk and its product producing nation in 2013-14 with an anticipated milk production of 137.6 million tonnes. The country�s share in world milk production stands at 18 per cent. According to pre-budget Economic survey 2013-2014,India recorded peak production of milk at 132.43 million tonnes (MT) in 2012-13, becoming the top milk producer globally, the prebudget Economic Survey said today. This paper aims to highlight Issues and challenges of supply chain management with reference to dairy products in SHIMUL -A case study of Shimogga Cooperative Milk Producer�s Union Limited. For this research, the basic distribution components for supply chain management were taken into account and the focus will be on backward and forward integration of SCM. This research paper is the consolidated of both primary and Secondary data. Primary data is collected from 50 respondents through questionnaires and Secondary data was collected through internet, journals. This study seeks to explore the factors that contribute to the effective distribution of milks and milk products and also focuses on customer service management. Details of analysis and findings are certificated in the main paper.