FACTORS INFLUENCING TO SAVE MONEY WITH EFFECT TO STRESS ON SPENDING

Mrs. L.A. Razia Fathima; Ms. A. Dayana Mary

Volume : VI, Issue : II, February - 2017

FACTORS INFLUENCING TO SAVE MONEY WITH EFFECT TO STRESS ON SPENDING

Mrs. L. A. Razia Fathima, Ms. A. Dayana Mary

Abstract :

India is growing economy and has over the past two decades witnessed some dynamic changes in the financial environment. The process of liberalization of the India economy in the early 1990s gave the Indian markets a huge booster in the terms of competition, with the entry of many players both from within India and aoad. This open market saw the proliferation of products and services that needed to be customized for the individual needs, on account of cut-throat competition. This urge for spending created through heavy competition in the market, suppressed the saving habit. This article deals with important factors of savings among individuals beyond stress on spending.