FIRM COMPETITIVENESS AND PERFORMANCE: A STUDY AMONGST THE APPAREL UNITS IN TIRUPUR

Biswaranjan Ghosh; Dr. K.Kumuthadevi; Dr. D. Jublee

Volume : V, Issue : VIII, August - 2016

FIRM COMPETITIVENESS AND PERFORMANCE: A STUDY AMONGST THE APPAREL UNITS IN TIRUPUR

Biswaranjan Ghosh, Dr. K. Kumuthadevi, Dr. D. Jublee

Abstract :

The knitwear industry in Tirupur has emerged as a fast growing industry since 1990s and has become the largest contributor of India�s knitwear exports. The knitwear cluster has been considered as a driving force for the socioeconomic development of India continuously growing and providing ample employment opportunity. The apparel industry in Tirupur has been continuously growing both in the pre- and post-MFA period and providing ample business and job opportunities. Despite global turbulence, export growth rate of the sector is about 15% CAGR in the past 5 years. The study tries to identify the factors of success in the sector associated with its growth considering resource, managerial practice and dynamic capabilities as competitive factors of individual manufacturer and exporter as independent variables and performance in the form of increase in profit as dependent variable. The data for the study were collected from the manufacturers and exporters in Tirupur and statistically tested and analyzed to find the prime successful factors for the growth of the sector. This study will help the individual apparel manufacturer and exporter organizations (AMEO) to know the important factors contributing to better performance of firms so as to enable them to devise appropriate policy and strategy as per factor specific prime resources and capabilities. This study will also help the new entrepreneurs to know the important factors of success, so as to plan in advance before starting a business.