Volume : IV, Issue : VIII, August - 2015

FRANCHISEES SATISFACTION TOWARDS THE FRANCHISORS – A STUDY OF DOMINO'S PIZZA

Dr. G. Arun Kumar

Abstract :

Franchise is the significant factor in the development of the business, the association between the franchisor and the franchisee is important not only for the individual but for the entire franchise system. The objective of this research article is to identify the franchisee satisfaction towards the franchisor in some select parameter at Domino’s pizza in South Karnataka. The convenient sampling technique has been adopted for the selection of sample. The sample size selected for the study is 10 franchisees of Domino’s pizza in South Karnataka. The data has been obtained with the help of questionnaire technique and it has been analyzed with the help of spss software. The results shows that all the parameters selected for the study are having a significant association towards franchisee satisfaction.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr.G.Arun Kumar Franchisees Satisfaction Towards The Franchisors – A Study Of Domino's Pizza Global Journal For Research Analysis, Vol: 4, Issue: 8 August 2015

Number of Downloads : 764

References :