Volume : IV, Issue : VII, July - 2015

GREEN CUSTOMER PERCEPTION TOWARDS HERBAL SKIN CARE PRODUCTS IN TIRUPPUR CITY

Thiyagaraj . V. ,

Abstract :

Business organizations are spending billions of dollars to know consumers’ attitudes, motivations to purchase, and future behavioral intentions of consumers. Beauty and skin care products are no longer only for the women nowaday; men also are increasingly using the skin care products. The size of Indian cosmetics industry globally is $274 billion while that of Indian cosmetics Industry is $4.6 billion. Indian companies are trying to gain competitive advantage by re-launching their ands with value-additions to attract consumers across India. This strategy covers both soap and face wash industry. This study investigates green marketing adaptation for natural herbal products in Tiruppur city.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

THIYAGARAJ .V., Green Customer Perception Towards Herbal Skin Care Products in Tiruppur City Global Journal For Research Analysis, Vol: 4, Issue: 7 July 2015


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