Volume : V, Issue : VII, July - 2016

IDENTIFICATION OF DIMENSIONS OF CUSTOMER RELATIONSHIP IN LIFE INSURANCE CORPORATION

Dr T. Narayanamma

Abstract :

 Definitions of customer relationship management emphasize a longer-term perspective focusing on retaining customers rather than acquiring customers. As competition becomes more and more intense in the insurance sector, customer relationship management has become a more effective strategy in promoting satisfaction and loyalty of customers. Although there still exists discussion on which dimensions influence relationship, prior conceptualizations mainly emphasize on a critical importance of trust, commitment and quality to be the indicators of higher order relationship.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr T.Narayanamma IDENTIFICATION OF DIMENSIONS OF CUSTOMER RELATIONSHIP IN LIFE INSURANCE CORPORATION Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016


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