Impact of branding elements on consumer learning with special reference to cognitive &behavioural learning theories in FMCG sector.

Vinamra Jain; Dr.Amit K. Srivastava

Volume : VI, Issue : II, February - 2017

Impact of branding elements on consumer learning with special reference to cognitive &behavioural learning theories in FMCG sector.

Vinamra Jain, Dr. Amit K. Srivastava

Abstract :

This study is all about the concept of and, where researchers tried to explore the tentative impact of the consumer learning and selection of the and. The anding elements are working as Stimulus which leads to response in terms of purchasing. There are several theories of anding and in this study they explore their results on the selling of the FMCGs products. The theories by the two psychologists are elaborated upon subsequently in this study and data has been collected on the basis of all those parameters.It also discusses the various stimuli and their tentative impact on the selection of the and. The two important variables like cognitive and behavioural learning theories play crucial role in selection of the anding elements