Volume : VIII, Issue : IX, September - 2019

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF SELECTED PRIVATE GENERAL INSURANCE COMPANIES OF INDIA

Ekta N. Mehta, Dr. Vigna M. Oza

Abstract :

• Business is the part of the society. The born, development and end of the business takes place in the society, which is serious, and society are inseparable. Corporate social responsibility is the base to understand the responsibilities of business towards the society where business executes their social welfare activities. Financial performance plays very important role to carry out social responsibility activities as the strong financial performance results in provision of necessary funds and investments to carry out their social activities. These activities towards the society not only enhance the firms social reputation and value but also it increases the profitability. That is why corporate social responsibility and financial performance of the business are related with each other. Corporate social responsibility gives the benefit of long-term sustainable development to the business and enhances the financial performance of it. • This paper tries to explore the relationship between corporate social responsibility and financial performance of selected private general insurance companies of India, through secondary data sources by using correlation analysis which is useful to find out cause and effect of the relationship between corporate social responsibility and financial performance of the companies.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON THE FINANCIAL PERFORMANCE OF SELECTED PRIVATE GENERAL INSURANCE COMPANIES OF INDIA, EKTA N. MEHTA, DR. VIGNA M. OZA GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-9 | September-2019


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