KEY DRIVERS INFLUENCING PURCHASING BEHAVIOUR IN ORGANIZED RETAIL OUTLETS.

PALA.CHAKRAPANI; THUMMALA.SUDHEER; O.VIJAYAKUMAR

Volume : V, Issue : X, October - 2016

KEY DRIVERS INFLUENCING PURCHASING BEHAVIOUR IN ORGANIZED RETAIL OUTLETS.

Pala. Chakrapani, Thummala. Sudheer, O. Vijayakumar

Abstract :

Indian retailing is at all-time growth today. There has been a significant change in retail trading over the years, from small kiranawalas in the vicinity to big super market. This research study focuses on the various key drivers influencing the customers� attitudes, purchasing behavior and the satisfaction level of people in organized retail outlets. This study shows that the main reason for the customers to opt for organized retail outlets is the availability of all under one roof supporting the saying �A One Stop Shop� . It is also suggested that the ambience of the retail outlets should be a major concern for its owners. Streamlined customer care activities will also helps to attract the customers towards purchase in retail outlets.