Volume : V, Issue : VIII, August - 2016

Loss Aversion: The Irrational Investor Attitude

Amlan Jyoti Sharma

Abstract :

 Loss aversion attitude is one of the most studied and renowned topic in the field of behavioural finance. It has been considered as an built in human instinct which directly affects their decision making process. Many empirical studies have also been conducted on loss aversion. Some studies have also showed some other concepts like endowment effect, status quo bias, etc complementary to the loss aversion study. However review of earlier studies shown that although studies are available for complementary concepts for studying loss aversion behaviour but a paper covering most of the concepts together is not available. So in this paper, which is basically conceptual and descriptive in nature has attempted to simplify the concept of loss aversion and to identify the situations which can reflect either directly or indirectly the presence of loss aversion attitude in decision making

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Amlan Jyoti Sharma Loss Aversion: The Irrational Investor Attitude Global Journal For Research Analysis,Volume-5, Issue-8, August‾2016

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