Volume : VIII, Issue : V, May - 2019

MARKETING STRATEGIES FOR PHYSICAL GOODS AND SERVICES: A COMPARATIVE STUDY

P. L. S. Padma Raja Rao

Abstract :

The relationship between marketing mix and strategic marketing decision for goods and services had been explained in this paper. Strategic decision making with regard to marketing of goods and services had been described by comparison. The findings of this study help marketing managers to formulate strategic decision while marketing products. It is observed from this study that strategic decision making for goods is complex compared to strategic decisions for services. The aim of goods and services with regard to customers is also explained in this paper.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

MARKETING STRATEGIES FOR PHYSICAL GOODS AND SERVICES: A COMPARATIVE STUDY, P.L.S.PADMA RAJA RAO GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-8 | Issue-5 | May-2019

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