Meeting relationship marketing goals through social media-A conceptual model for fashion brands

Ramandeep Kaur

Volume : VII, Issue : IX, September - 2018

Meeting relationship marketing goals through social media-A conceptual model for fashion brands

Ramandeep Kaur

Abstract :

Social media represents potentially seductive opportunities for new forms of communications and commerce between marketers and consumers .advertiser typically want to fix some way to follow their target audience. Many new media opportunities are presented to advertisers. Various ands have always been fashion industries leaders, with admirable values and innovative yet traditional business management. The recent entry of numerous fashion ands in the market coupled with decreased sales related to economic downturns have led to new challenges for and firms. While the boom in social marketing appears persuasive with an estimated 70% of consumers visiting a social website for information. Ultimately, advertiser will be forced beyond the traditional business approach to adopt many of the principles and techniques of relationship marketing in order to effectively use social media and likely the multiple co-creations of products and services. Social media are two way communication platforms that allow users to interact with each other online to share information and opinions. Use of social media sites such as Twitter and Facebook has already expanded to almost every and and have evaluated as almost take off tools. Thus in this paper the effect of social media marketing is represented.