Volume : V, Issue : VIII, August - 2016

PERSUASIVE AND MISLEADING ADVERTISING

Dr Jehangir Bharucha

Abstract :

 In recent times, more and more complex business models are emerging. Along with evolving time there is a shift from the primary objective of profit motive to societal welfare. But till today marketing lies are a common phenomenon. As competition is high among sellers, therefore in order to gain more market share or to earn high profits marketing lies are practised. 60 respondents were surveyed in the city of Mumbai to know the consumers attitude regarding marketing lies and to arrive at conclusions.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr Jehangir Bharucha PERSUASIVE AND MISLEADING ADVERTISING Global Journal For Research Analysis,Volume-5, Issue-8, August‾2016

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