PROBLEMS AND CHALLENGES AMONG WOMEN ENTREPRENEURS IN NETWORK MARKETING IN CHENNAI CITY

K.VETRICHELVI; Dr. C. VETHIRAJAN

Volume : IV, Issue : VII, July - 2015

PROBLEMS AND CHALLENGES AMONG WOMEN ENTREPRENEURS IN NETWORK MARKETING IN CHENNAI CITY

K. Vetrichelvi, Dr. C. Vethirajan

Abstract :

This study compares perceived problems and challenges among the women entrepreneurs who involved with network marketing in Chennai city. A pre-tested questionnaire was employed as the tool to collect primary data and the primary data was collected from 347 women entrepreneurs in Chennai city. This paper especially compares among the women entrepreneurs on problems and challenges. Further the study analysed the impact of certain demographic factors on perceived problems and challenges among the women entrepreneurs. The result reveals that the women entrepreneur groups with respect to certain demographic factors namely, �above 45 years of age�, �schooling/diploma� educated, �married entrepreneurs� and �upto 5 years of experienced� have expressed more problems than other groups. Marital status and size of the enterprise have significant impact on perceived problems and challenges followed by experience, form of ownership and educational qualification.