Volume : VI, Issue : IV, April - 2017

PROBLEMS FACED BY WHITE GOODS CONSUMERS - A STUDY IN NAMBIYUR BLOCK, ERODE DISTRICT.

Dr. P. Mohanasundaram

Abstract :

 Electronics goods are one of the common products used by the public. The existence and development of electronic industry play a significant role in the economic and social development of our country. The development of the electronic industry much depends on its functions and market for its products. There are various white goods in our country and they are playing an important role in fulfilling the needs of the consumers. Manufacturers want to popularize their and image in the mind of public about their quality, durability and fashion of their white goods. For this purpose, manufacturers and distributors spent huge amount of money towards sales promotional activities and many new companies that have emerged as producers of new ands of white goods. At present, the consumers are more dynamic their taste, needs and preference are changing. By considering this, it is necessary to give more importance to the consumers’ desire. It is quite normal to adopt various sales promotional techniques by the manufacturers to boost up the sales of their and of white goods. In markets, a plenty of white goods with different ands are available, each one is having its own features and consumers are in dilemma to select a particular and. Their taste, needs and preference are changing as per the current scenario. The users have certain expectations from white goods in terms of its low cost, efficiency, low cost of maintenance, low electricity consumption, availability of spare parts etc., in the white goods market. Different and of white goods with different types of capacity are available. Each one is having its own special features are users to select any. Now-a-days to technological advancement new products are introduced in the market. But only a few products are accepted by the people. The white goods is one of the acceptable product for people the main factor influence to purchase the low price, convenience, time saving, warranty etc.   

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr.P.Mohanasundaram, PROBLEMS FACED BY WHITE GOODS CONSUMERS‾A STUDY IN NAMBIYUR BLOCK, ERODE DISTRICT., GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-6, Issue-4, April‾2017

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