Volume : II, Issue : VIII, August - 2013

Rethinking Marketing to sustain in economic slowdown. “Hit the bull’s eye”

Megha Mathur

Abstract :

A period of slow down in economic activities is always an alarm for marketers; it gives an opportunity to prove themselves through their innovative strategies. The basic problem which is being faced by the marketers is how to sell their product & fulfill the objective of business. In order to tackle this problem the marketing strategies plays a major role. The marketers are facing enormous challenges from the inception of the product till its distribution to the end user. The emerging marketers should rethink away from �Buy 1 get 2 free� to �Think Hatke�. Marketeers need to reexamine their strategies at the slow down period. This paper is an endevour to make the maketers aware to revamp their marketing strategies in order to be little ahead of competitor as well as to position themselves in the mindset of society (consumers) as Markets are part of society. This paper is a mix of Primary as well as secondary research work. Primary work was done making use of Questionnaire and analysis was done making use of Chi Square test

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Megha Mathur / Rethinking Marketing to sustain in economic slowdown. �Hit the bull�s eye� / Global Journal For Research Analysis, Vol:2, Issue:8 August 2013

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