TAPPING The POTENTIALS THROUGH DIGITAL MARKETING � A WAY ON DATA MINING TECHNIQUE

Dr. S Balamurugan; R. Vignesh Prabhu

Volume : V, Issue : VIII, August - 2016

TAPPING The POTENTIALS THROUGH DIGITAL MARKETING � A WAY ON DATA MINING TECHNIQUE

Dr. S Balamurugan, R. Vignesh Prabhu

Abstract :

Data Mining technique is the most popular and familiar technique to identify the hidden pattern or hidden customer behaviour from the customer data. Clustering analysis is the one of most common data mining technique. Cluster Analysis is a powerful segmentation tool allowing web users/ customer to segment a given population into discrete groups of similar individuals / behaviour. The main aim of this is to identify groups of people who share common characteristics, so forming a target market. In this paper, an extensive study is made to list the various data mining technique for potential customer group identification to improve business strategy