Volume : III, Issue : X, October - 2014

The Influence of Product Attributes towards Brand Loyalty of Masala products among women in Salem City

Dr. K. Krishnakumar, S. Kavitha.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

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THE INFLUENCE OF PRODUCT ATTRIBUTES TOWARDS BRAND LOYALTY OF MASALA PRODUCTS AMONG WOMEN IN SALEM CITY, Dr. K.Krishnakumar,S.Kavitha. GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-3 | Issue-10 | October-2014

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