The Rise and Rise of E-tailing: A Case Study of Delhi Consumers

Volume : IV, Issue : IV, April - 2015

Tanjot Singh

 The business world is changing and internet penetration has ought an important source of income for small, medium 

and big organizations. Today, customers can have their product or service through internet, whether they are at work 

place or at home. From sellers to customers, retailers to wholesalers, more and more people are adopting e–tailing in 

India. E–tailing is revolutionizing the shopping experience for the Indian consumers. This research evaluates the shopping pattern among Indian 

consumers today. A survey was conducted in Delhi amongst both men and women of different age group to understand the behaviour and 

mode of shopping. This paper is an attempt to answer the most prominent question today, whether e–tailing is the next big opportunity or is it 

just a bubble?